An idea was born in 2023 when we were sitting around a grill sharing the best stories from our lives. It mighta been tossed out there when someone said it’s too bad we don’t have any nostalgic hats that could remind us of those times. With all the heated talks at the time of left verses right, we felt like it should be more of east verses west.

When someone said our times sure aren’t like they were back in the west, it made us think of the simple times before cell phones and likes, shares, comments and social noise. So we took an idea to pen and began drafting designs from that hard working class we wanted to honor.

Our vision has always been to honor the spirit of the untamed West through every hat we craft. Inspired by the rugged resilience and determination of the pioneers who came before us, we push the boundaries of innovation to create headwear that reminds us to stand strong against the elements of life and defies expectations.

Our commitment is to blend timeless craftsmanship, empowering every wearer to embody the grit and adventure of the West in their own journey.
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